Build Traffic: Efficient Article Strategy
One great strategy to build your traffic with articles: You can increase your Blog traffic using articles called “Pillar Articles”.Pillar articles may appear to be standard blog articles or Posts,but for some good reason they become a genuine magnet to drive web traffic to your blog. They become the foundations or pillars of your blog.
Pillars articles special qualities
There is a very peculiar reason which make an article become a pillar article : it is through the result it gets in terms of the attraction it triggers on the net. This defines it as a Pillar.
This is what a Pillar Article will do and its functions for your blog. It brings a great flood of traffic when released. This is usually the result of people linking to your article . It can be also done through back-tracking your article and trigger a “buzz†around the blogo-sphere or bloggers world.
Pillar articles are Immortal
Pillar articles may provides definitions of a term (a key term), a how-to short tutorial, or an answer to a frequently asked question.
A great attribute of this article is in its quality of being “immortalâ€, being used as a reference to future blogsposts, other bloggers may also link to it and even refer readers to it on a regular basis , and on a repeat pattern. It is important to a vast public and for a long time.  Another quality of a Pillar article is that it keeps attracting traffic even long after it is on your blog, in the archives.  Frequently, because of reasons above (and lots of incoming links to the article) a Pillar article ranks high in search engines and therefore show up on the first page of searches, directing new readers to your blog long after you published the article.  A pillar article also provides a good reason to bookmark or subscribe to your blog (through your RSS feed).   Whenever a first time visitor comes and visits your blog and sees the great content, he is inclined to bookmark your site for further reading later. They will start monitoring your blog regularly, changing from a casual random surfer into loyal reader because he can see the quality of your previous articles.
Pillar Article and Spike Article
It is important not to get confused between a Pillar and a Spike article. A Spike article is all about a quick rush of traffic that usually disappears within a day or two and has very little lasting impact. The main difference is that Pillars are timeless, and Spikes are temporary. One of the useful tricks is to know how to convert a Spike into a Pillar.  Without Pillar articles the majority of other traffic building techniques stop working. If you don’t have Pillar articles in place, most traffic techniques you implement will only be Spike articles, maybe producing a rush of traffic for short periods of time but quickly falling back to where you were before. As a result, you won’t convert first time visitors into regular readers or repeat readers.
So start writing your pillar article or articles, and enjoy its great many benefits.
How to Write a Pillar Article: 6 Ways
How to write a pillar article. First , why do you want to write a pillar article? Because a pillar article will live for a long time. It is going to be a reference , a must-see item, which will attract a great amount of visitors over days, weeks, years to come. It is like an anchor, pulling not only readers, marketers, information seekers, but also joint venture seekers, advertisers , clients, customers, and an all gamut of people seeking you, a blogger, as a source of traffic for them. So here are the main 6 kinds of pillar article approaches.
- the How-to article
- the Definition article
- the Theory article
- the Significant Major Release article
- the List article
- the Visual Technical Guide article
Let’s see more in details what are they.
The “HOW TO” Article
We have experience in all trades of life, and career. You must have a special skill that you can share with others about how to do , cook, change, repair, invent, sell, improve, modify, upgrade, etc. something in your trade. From a personal experience, there was this speech class , where we had to explain how to do something. Most of the presentation were very basic. There was even one student who decided to show how to change a tire. Some didn’t even know how to do this! It is somehow very basic, but it tells you there are skills that you have to share. You are rich of something you can do that other people can’t do, and they need you!
DEFINITION of a TERM Article
Sometimes a term can be loosely defined, with a vague definition, which requires someone who has use and experience with the term. Have you ever searched for a synonym and just found vague, unrelated, obsolete words, which you just couldn’t use? Or have you been looking for a definition of a term and found some cloudy, distant, confusing wordings which could not you bore more than they did, just to find yourself frustrated, searching and searching and not getting any clarification of your terms? That is where you come, and can put your own input and give clear examples, colorful instances and uses, which will please your readers to the highest dimension: a clear picture of the concept.
The THEORY article
This kind of article is presented in a form of an argument, a discussion a theory , with unique concept regarding a specific “hot” theory which many are talking about in general, and which comes back again and again in the conversations. Of course this article will have to deliver a sound argument, not founded on a personal opinion, but on a solid, substantiated information, supported with solid findings, and a sound universal input, which will guarantee it to be brought in discussions, and even maybe cited, quoted, mentioned by prominent authors and personalities.
SIGNIFICANT MAJOR RELEASE Article
This can be in a number of different forms. It will take some work. It may be in the form of a Free report, of a varying number of pages (usually between 40 and 100 pages) , the release of a free video with good content and also a personal touch which will make your signature unique. It can also be the release of a podcast or an audio mp3 file, with valuable information. In this be very careful not to have too many distracting background noises, which will upset or confuse your listeners and put a bad call on your online reputation. (You must have run into some of those…)
The LIST ARTICLE
Usually , a list article is presented with one or two series of bullets (aka bullets lists) indicating for example the TOP TEN of prominent writers, speakers, etc.  It can also be a TOP 20, 30, 40 list you name it. This attracts a lot of people who are usually eager to have something with bullet list , which is a great guide and item not to bore your reader. Readers what information to be clear, fast, and easy to digest.
TECHNICAL VISUAL GUIDE article
This is a clear guide on how to fix this or that, some kind of common problem that can happen to any of us. Such as,how to fix a bike tire, or chain, how to file a lawnmower blade, how to fix a leak in the roof, how to fix a leak, how to replace a broken glass window, etc. Usually it takes some preparation and work to release this type of article. It may take you the help of a video camera, or it maybe skills of photographs, which will complete your article and put some life in it. You know the saying “a pictures is worth a thousand words” and it does.
I hope to have clarified some question you may have wondered about on how to get people to come and read your blog, over and over again. A last point; your personality is always going to be your main success and strongest point to succeed with your pillar articles. Of course there maybe many more approaches to create pillar articles , but these are the main ways to create a pillar article.
